ICCU Recognized as a 2025 MemberXP™ ‘Best of the Best’ Winner for Consumer Loan Experience
At Isabella Community Credit Union (ICCU), our members are at the heart of everything we do. That’s why we are thrilled to announce that ICCU has been honored with the prestigious 2025 Best of the Best award from MemberXP™, a leading customer experience program provided through CUSG. This award recognizes our dedication to delivering exceptional service and a seamless lending experience to our valued members.
A Commitment to Excellence
Each day, our team works hard to provide personalized financial solutions that empower our members and make their financial journeys easier. Whether it’s securing an auto loan, consolidating debt, or purchasing a home, we understand that every loan decision plays a significant role in our members' lives.
"Being recognized as one of North America’s best credit unions for Consumer Loan Experience is a testament to our unwavering commitment to exceptional member service," said Jenny Hoyle, President/CEO of ICCU. "This honor reflects the dedication and passion of our entire team, who work tirelessly to provide seamless, personalized financial solutions. We are proud to be acknowledged by MemberXP™ and remain committed to elevating the member experience every day."
What Makes This Award Special?
The Best of the Best award is based on insights from over 2.6 million data points, reflecting the experiences of nearly 8.6 million credit union members nationwide. The evaluation process uses key metrics such as:
✔ Net Promoter Score (NPS) – Measures how likely members are to recommend ICCU to others.
✔ Member Effort Score (MES) – Evaluates how easy it is for members to complete transactions and receive service.
Only the top 25% of credit unions in various categories receive this honor, making this recognition a significant achievement for ICCU.
Growing with Our Community
Since our founding in 1958, ICCU has been dedicated to serving Isabella County and the surrounding communities. Today, we manage $207 million in assets, with a team of 50 employees supporting over 14,600 members across seven counties. Our goal remains the same: to build strong financial relationships and provide best-in-class service that our members can trust.
Experience Award-Winning Service
Are you looking for a trusted financial partner for your next loan? ICCU is here to help! Our team is ready to guide you through every step of the process, ensuring you get the support and resources you need.
Learn more about our lending solutions and member benefits by visiting ICCUonline.com or stopping by one of our branches today.
Thank you to our incredible members and team for making ICCU a Best of the Best credit union!