ICCU Achieves Esteemed Recognition in CU Solutions Group’s 2024 Best of the Best Awards
Isabella Community Credit Union Achieves Esteemed Recognition in CU Solutions Group’s 2024 Best of the Best Awards
Mt. Pleasant, Michigan, February 9, 2024 – Isabella Community Credit Union (ICCU) proudly emerges as a recipient of the 2024 Best of the Best award, a prestigious accolade presented by MemberXP, a leading CX program offered through CU Solutions Group.
This distinguished award is an annual acknowledgment bestowed upon credit unions that consistently excel in delivering exceptional service.
In 2023, over 300,000 MemberXP surveys were strategically deployed nationwide among nearly 8 million credit union members, spanning all 50 U.S. states, and extending into Canada. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications.
The annual competition focuses on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES), meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards. ICCU stands among this elite group, exemplifying excellence in member satisfaction and service delivery.
"We're thrilled by the valuable feedback our members have shared about our services," remarked Jenny Hoyle, CEO of Isabella Community Credit Union. "Their input is invaluable to us, and we're dedicated to investing resources to improve their experiences. At ICCU, we're deeply committed to serving as a reliable partner, offering financial support and guidance to our community. I'm extremely proud of our team for transforming this commitment into tangible benefits for our members."
About Isabella Community Credit Union
ICCU has a rich history of serving the Isabella County since 1958. Today, ICCU holds assets totaling $192 million, with 50 employees serving over 14,600 members who can include anyone from Isabella County and any of the seven surrounding counties. For more information on membership, please visit ICCUonline.com.
About CU Solutions Group
CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of Martech Solutions (Technology & Marketing), HR Performance Solutions, and Consumer Rewards. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, MemberXP, Compease and Performance Pro. The company has numerous investors comprised of credit unions, credit union leagues and credit union system organizations and maintains strategic partnerships with Intuit TurboTax®, Marquis, CU Risk Intelligence, and more. For more information, visit CUSG.com.
About MemberXP
MemberXP, a product of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 120 credit unions nationwide rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. For more information, visit MemberXP.com.
Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield
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